Webinars/Best Practices

Social Media Marketing 101 Webinar

Social Media Marketing Webinar

Our guest speakers included:

Bill Hengst, Director of Social Media, Cengage
Kristy Carter, Director of Marketing, University of Central Arkansas, Division of Outreach and Community Engagement

This webinar covered:

  • The various social channels
  • The unique social audiences
  • How to create engaging content
  • How to implement a social media strategy
  • How to plan your efforts in the coming year

Be sure to download the ad banners available on the partner site to help you execute highlighting courses on your social media platforms. ILC Banners, CTP banners, MyCAA banners, teacher professional development

View the presentation below:

Social Media Marketing Webinar from ed2go on Vimeo.

Download a copy of the slides used in today’s presentation here.

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Value of Offering Advanced Career Training Webinar

Value of Offering Career Training Programs

In the below webinar, we discuss the value of adding Career Training Programs to your catalog and the value it can bring your organization and students seeking career training skills.


  • About Career Training Programs
  • Student Advising and Support Services Included
  • Industry Coverage and Hosted Webpage
  • Why you should add Career Training Programs
  • Partner Success Story — Paul Ragusa, Managing Director of Continuing Education, Bergen Community College


Click here to download the PowerPoint slides


Value of Offering Career Training Programs from ed2go on Vimeo.

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Understanding MyCAA and How to Become an Eligible Provider Webinar

Utilizing the MyCAA Scholarship

In the below webinar, we discuss the MyCAA benefit and how to become an eligible provider for students in this market. Topics include:


  • What is MyCAA?
  • Current Benefit Amount
  • Student Eligibility
  • Becoming a Provider
  • Partner Success Story — Elaina McReynolds, California State University, Chico Regional & Continuing Education Director of Special Sessions and Extension

PRESENTATION SLIDES: Click here to download the PowerPoint slides

Click Here to Access MyCAA specific web banners, product sheets, catalog ads, flyers, and more.


MyCAA Webinar Recording from ed2go on Vimeo.

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Reach Teacher Professional Development Market Webinar

Teacher Professional Development Strategy

In the below webinar, we discuss how to implement a teacher professional development strategy and how to reach your target audiences. Topics include:


  • Audiences and how to reach your audience
  • Courses offered
  • Difference between re-certification and CEUs
  • Marketing support and collateral

PRESENTATION SLIDES: Click here to download the PowerPoint slides

Increase Teacher Professional Development awareness and enrollments utilizing these marketing collateral templates. Click Here.


Teacher Professional Development Webinar from ed2go on Vimeo.

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Utilizing the Marketing Resources on the Partner Website Webinar

Utilizing the Marketing Resources on the Partner Website

In the below webinar, we walk you through our ed2go Partner Marketing Website. We built this site and continually update it as a resource for you to promote the ed2go course and programs. It features, marketing collateral, news, training, support, and more.  You’ll have free access to wide range of templates for catalog ads, website banner ads, product flyers, emails, social media posts, best practices, and recorded training’s on CE operations and enrollment strategies. The best part is that most of the files are built as editable pdfs so that you can put in your contact information.

Utilize the navigation bar on the left to find what you are looking for. Be sure to bookmark this site for fast and easy reference.

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Design Your Website to Get More Enrollments Webinar

Is Your Continuing Education Website Set-up to Maximize Enrollments?

In the below webinar, we talk about some simple best practices of web design. Our goal with this webinar is to help your organization’s website get set-up to maximize enrollments for your continuing education courses and programs.


  • Importance of a User Friendly Website
  • Easy Navigation Suggestions
  • What Should Your Continuing Education Web Page Include
  • Working with IT to Make Website Changes


Click here to download the PowerPoint slides


August 2016 Website Webinar from ed2go on Vimeo.

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Email Marketing is the Fastest Way to Grow Enrollments Webinar

Email marketing is the best and fastest way to grow your enrollments. Getting access to lists is the key. We recommend that you send emails to past students and leads. Focus on continuing education students, including online, at the school, and all vendors. If you can get access to alumni lists, for-credit students, or even the school’s staff, tthose are even more great opportunities to execute successful email marketing campaigns to. For advice on building your lists, contact your Account Manager.

Click Here for templates you to utilize for your email marketing efforts.

Click here for the slides from this presentation. 

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Getting the most out of WIBs, ETPL, and WIOA Webinar
An introductory overview of Workforce Development training and funding.

In the top video you’ll learn about the role of the WIBs, getting programs approved on ETPL (eligible training provider list), becoming a ETPL provider, submitting programs to the ETPL, utilizing WIOA funding, and revenue opportunities.

The bottom video features a deeper dive into the ETPL application process, support documents needed, and a step by step walk through of the ETPL website

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Best Practices Webinar: Catalog Marketing
Training session on Catalog Marketing.

Please view the recorded webinar below for the best practices in Catalog Marketing. If you have any questions, please reach out to your account manager.

We have a wide variety of catalog ads and flyers for you to use in your catalogs. They are available in many sizes and styles.

Click here for ILC catalog ads and Click here for CTP catalog ads

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Social Media Cheat Sheet
There are a lot of social media outlets around these days, each with its own requirements. Download our cheat sheet to keep track of guidelines for Facebook, Twitter, and Google+.
Download the PDF
Download PDF (320kb)
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