Webinars/Best Practices

Grow Enrollments SEO-Optimized Landing Pages
Knowing your website is a powerful marketing tool, ed2go conducted a research project to better understand what levers help drive enrollments. We share with you our findings and how we are helping our academic institution partners build custom course landing pages to increase their site traffic and enrollments.

Listen to this special webinar as we help you improve your online continuing education course strategy using effective keywords and an SEO plan.

Speakers: Daniel Vopat, Regional Account Manager, Jesse Shaw Partner Marketing Manager and special guest Anna Go, Program Coordinator – Houston Community College.

Download Webinar slides here.

View Webinar recording here.

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ed2go Web Services API Implementation Guide for Content Providers

ed2go Web Services API Implementation Guide for Content Providers

View Guide here.

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ed2go Partner API Implementation Guide

ed2go Partner API Implementation Guide

View Guide here.

This is a resource for understanding how to manage students, courses, and registrations using the ed2go API

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How to Get MyCAA Funding – Webinar
The My Career Advancement Account (MyCAA) Scholarship Program provides eligible military spouses up to $4,000 of financial assistance to train for portable, in-demand careers. This workforce development initiative is a part of the Department of Defense’s Spouse Education and Career Opportunities program.

The MyCAA webinar will help you better understand who utilizes this benefit and how it helps them gain the skills they need for career success. We’ll discuss funding opportunities, how ed2go is a solution to common enrollment barriers, and how our mapping will help you identify the need and opportunity in your local area.

Presented by Jesse Shaw, Marketing Manager, and Clark Crowell, Regional Accounts Development Manager.

View Webinar slides here.

View Webinar recording here.

How to Get MyCAA Funding – Webinar from ed2go on Vimeo.

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The Secret to Enrolling More Workforce Students
Connecting and collaborating with workforce agencies to enroll students is tricky. We’ve piloted some surefire ways to understand exactly where workforce growth is coming from. This webinar discusses methods for enrolling more students through local workforce agencies to bring your communities the best career training possible.

Presenters:
Conor Burke, Marketing Coordinator
Bobby Palma, Account Manager | Workforce Development

View Webinar Slides here.

View Webinar recording here. Industry-Recognized Certifications Webinar

The Secret to Enrolling More Workforce Students Webinar from ed2go on Vimeo.

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Industry-Recognized Certifications Webinar

Many business sectors have developed industry-recognized certifications to ensure their workforce is equipped with adequate skills and specialized knowledge. Certifications are often seen as the benchmark needed to enter into and advance in specific industries. This webinar discusses the ed2go courses that lead to certification, how students can take advantage of certification exam cost vouchers, and how you can offer these courses.

Presenters:
Jesse Shaw, Marketing Manager, ed2go
Shannon Clarkson, Acquisitions and Partnerships Manager, ed2go/Cengage

View Webinar slides here.

View Webinar recording here. Industry-Recognized Certifications Webinar

If you don’t currently offer Advanced Career Training Courses, Click here to fill out a short form that will help your Account Manager connect with you right away to answer any questions you have about these programs or any of our other Advanced Career Training Courses.

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Using ed2go with a Stackable Credentials Strategy Webinar

This webinar discusses how and why you should include stackable credentials into your catalog strategy. It highlights what is happening around stackable credentials throughout the country and how ed2go has the tools and collateral to help you identify the job demand in your area. You’ll also see how you can use that information to shape the framework of building your own stackable solutions.

Guest Speakers:

Rafael Castaneda, Director of Strategic Partnerships, ed2go

Work with your Account Manager to customize and utilize the highlighted collateral featured in this webinar here.

Click on the video below to view a recording of the webinar.

Using ed2go with a Stackable Credentials Strategy Webinar from ed2go on Vimeo.

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Computing and Information Technology Courses Webinar

During this session we highlighted the Computing and Information Technology Advanced Career Training Courses currently offered through ed2go. We also discussed the skills gap in the manufacturing industry and why these programs would make a great addition to your course catalog.

Guest Speakers:

Sandra Rosenfeld, Product Marketing Manager, ed2go
David Grimes, Curriculum and Instruction Manager, Cyanna

The slides used during the presentation can be downloaded here.

You can also view a copy of the presentation below.

Computing and Information Technology Courses Webinar from ed2go on Vimeo.

If you don’t currently offer Advanced Career Training Courses, Click here to fill out a short form that will help your Account Manager connect with you right away to answer any questions you have about these programs and all of our Advanced Career Training Courses.

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Advanced Manufacturing Webinar

Advanced Manufacturing Webinar

During this session we highlighted the advanced manufacturing career training programs currently offered through ed2go. We also discussed the skills gap in the manufacturing industry and why these programs would make a great addition to your course catalog.

Guest Speakers:

Sandra Rosenfeld, Product Marketing Manager, ed2go
Chad Schron, Senior Director, ToolingU

The slides used during the presentation can be downloaded here.

You can also view a copy of the presentation below.

Advancing Manufacturing Webinar from ed2go on Vimeo.

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Growing Your MyCAA Business Webinar

Growing Your MyCAA Business Webinar

During this session, we discussed strategies and ways to strengthen your MyCAA business. Main focus points focused on how to make stronger connections with your military community and resources ed2go can provide to help complete this objective.

Guest Speakers:

Danell Reilly, Program Assistant, Career and Professional Education, Texas A&M University, Corpus Christi
Greg Jenkins, eMentor Program Manager

Topics Included:

  • How to connect with the military community
  • How to enhance website visibility
  • Bridging the gap between certifications and careers
  • Effectively market to the military community

The slides used during the presentation can be downloaded here.

You can also view a copy of the presentation below.

Growing Your MyCAA Business from ed2go on Vimeo.

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