Webinars/Best Practices

Utilizing the Marketing Resources on the Partner Website Webinar

Utilizing the Marketing Resources on the Partner Website

In the below webinar, we walk you through our ed2go Partner Marketing Website. We built this site and continually update it as a resource for you to promote the ed2go course and programs. It features, marketing collateral, news, training, support, and more.  You’ll have free access to wide range of templates for catalog ads, website banner ads, product flyers, emails, social media posts, best practices, and recorded training’s on CE operations and enrollment strategies. The best part is that most of the files are built as editable pdfs so that you can put in your contact information.

Utilize the navigation bar on the left to find what you are looking for. Be sure to bookmark this site for fast and easy reference.

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Design Your Website to Get More Enrollments Webinar

Is Your Continuing Education Website Set-up to Maximize Enrollments?

In the below webinar, we talk about some simple best practices of web design. Our goal with this webinar is to help your organization’s website get set-up to maximize enrollments for your continuing education courses and programs.


  • Importance of a User Friendly Website
  • Easy Navigation Suggestions
  • What Should Your Continuing Education Web Page Include
  • Working with IT to Make Website Changes


Click here to download the PowerPoint slides


August 2016 Website Webinar from ed2go on Vimeo.

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Email Marketing is the Fastest Way to Grow Enrollments Webinar

Email marketing is the best and fastest way to grow your enrollments. Getting access to lists is the key. We recommend that you send emails to past students and leads. Focus on continuing education students, including online, at the school, and all vendors. If you can get access to alumni lists, for-credit students, or even the school’s staff, tthose are even more great opportunities to execute successful email marketing campaigns to. For advice on building your lists, contact your Account Manager.

Click Here for templates you to utilize for your email marketing efforts.

Click here for the slides from this presentation. 

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Getting the most out of WIBs, ETPL, and WIOA Webinar
An introductory overview of Workforce Development training and funding.

In the top video you’ll learn about the role of the WIBs, getting programs approved on ETPL (eligible training provider list), becoming a ETPL provider, submitting programs to the ETPL, utilizing WIOA funding, and revenue opportunities.

The bottom video features a deeper dive into the ETPL application process, support documents needed, and a step by step walk through of the ETPL website

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Best Practices Webinar: Catalog Marketing
Training session on Catalog Marketing.

Please view the recorded webinar below for the best practices in Catalog Marketing. If you have any questions, please reach out to your account manager.

We have a wide variety of catalog ads and flyers for you to use in your catalogs. They are available in many sizes and styles.

Click here for ILC catalog ads and Click here for CTP catalog ads

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Social Media Cheat Sheet
There are a lot of social media outlets around these days, each with its own requirements. Download our cheat sheet to keep track of guidelines for Facebook, Twitter, and Google+.
Download the PDF
Download PDF (320kb)
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Shareable Images for Social Media
Images drive engagement when you include them on your social media posts. Use some of the images below to inspire current and potential students!

Right-click on any image below to save a copy for your own website, promotional, and social networking purposes.

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10 Principles of Good Design

Dieter Rams, an industry-recognized design expert, has these things to say about what good design should strive to achieve.

While his principles aren’t specific to web design, they are very applicable. Think of these when asking yourself how to improve your site’s design.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally-friendly
  10. Good design is as little design as possible
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Understanding Geo-Location
Check out this infographic to learn more about geo-location and how you to take advantage of ed2go services!
Download the PDF
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Students Prefer Online Payment
In recent communication we informed you of upcoming changes that will modify payment options, produce improved learning outcomes for students, increase verified enrollments, and alleviate many of the phone calls rerouted to you. With these partner and students benefits in mind, this change to the enrollment process will take place on December 15th, after which students will no longer have the option to Pay Later or enroll as Already Paid. In our continuous effort to provide solutions through this transition, we’d like to take this opportunity to announce Online Payment as the preferred enrollment setting for you.

Online Payment Benefits

Students will now make payment at the time of registration, removing the verification process and minimizing your administrative responsibilities. Not only is this more convenient for you, but online payment is the preferred method of payment for online goods and services.

Improved Processes

With online payment, you can still direct prospective students to course demos, giving them immediate access to the first lesson of any online instructor-led course. This will allow them to experience the course without needing to provide any personal information. Upon enrollment, students who pay online will immediately be added to your roster with an “O” verification status. You’ll also receive an enrollment notification email stating the student is an “online verified” enrollment. The drop process will defer to your institution’s policy. Should you need to drop an “online verified” enrollment, simply complete a Drop Request Form in the Online Administration Center (found under the Tracking tab) to request a student refund or to transfer them to a new session of the same course.

Get Started

Adding the Online Payment Service is simple! Contact your Account Manager today to get started! A nominal processing fee and adjusted billing process will apply.

What’s Next

We recognize that our Online Payment Service may not be the best solution for all enrollment types. For those partners in need of offering offline payment options, we’ll have alternative solutions and a new partner enrollment tool which will be announced in the upcoming weeks.

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