Apart from your website, email is the most powerful marketing channel academic institutions have to communicate with prospective students. It’s also one of the most cost-effective marketing methods and delivers the highest ROI. If email isn’t part of your existing marketing plan, or you’re looking to increase your email engagement, this Partner webinar is a must-watch.
Hosted by ed2go marketing managers Jennifer Hightower and Kimberly Curtis, this 30-minute webinar covers:
• Why email is an effective marketing channel for prospective learners
• Email marketing best practices and pitfalls to avoid
• How to measure your email performance
• How to leverage ed2go resources to ramp up your efforts
You can download the presentation deck here: