INDUSTRY INSIGHTS: ONLINE MARKETING SKILLS CAREER OUTLOOK
The demand for marketing and communications professionals is continuing to grow at a fast rate. According to the U.S. Bureau of Labor Statistics (BLS), employment in media and communication occupations is projected to grow 4 percent over the next eight years and will result in the creation of over 46,000 new jobs in this career field alone. This comes in addition to projections of Chief Marketing Officers spending nearly $150 billion by 2023 on search marketing, banner and outstream advertising, instream advertising, and email marketing in the U.S., according to Forrester Research’s recent U.S. Digital Marketing Forecast.
This increased demand stems from a need for competent marketing and communications professionals who can create, edit, translate, and disseminate information through various platforms. The U.S. BLS also predicts overall employment for advertising, promotions, and marketing managers to grow 6 percent through 2029 — substantially higher than the projected annual growth rate of 0.4 percent for overall employment during this period.
So, what does this mean? Marketing communications professionals are not only in-demand, but they can apply their skills in a variety of industries, such as technology, financial services, healthcare, real estate, and more. Modern marketers often must wear multiple hats and be up to date on current trends and best practices. Our courses supply students with the information required to gain highly employable marketing and business skills in SEO, content writing, advertising, email, social media, and blog and podcast creation. Delivered 100% online, students can learn anywhere at their own pace.
TOP OCCUPATIONS REQUESTING SKILLS
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- Marketing Manager
- Marketing Specialist
- Marketing Coordinator
- Sales Representative
- Social Media Strategist/Specialist
- Search Engine Optimization (SEO) Specialist
NEW ONLINE MARKETING COMMUNICATIONS COURSES:
Online Marketing Communications Suite | Course Code: B14246 | SRP: $395
Course Description: Our comprehensive Business and Marketing Writing, Marketing Your Business on the Internet, Blogging and Podcasting for Beginners, and Using Social Media in Business courses provide the information and insights students need to succeed as a digital marketer. This bundle ensures students have a firm understanding of writing fundamentals, learn the basics around online marketing, and understand the inner workings of today’s social media platforms.
Written Communication for Business Suite | Course Code: B14244 | SRP: $299
Course Description: Written Communication for Business Suite provides students with the in-demand writing expertise they need to achieve success through detailed, self-paced, and instructor-led courses. Students learn how to create robust copy for business and marketing objectives that will differentiate them in today’s competitive landscape.
WHAT YOU NEED TO DO:
If you’ve elected to auto-add new titles to your catalog, then no further action is required. Otherwise, you will need to add these courses manually in the online administration center. If you’re not sure if you have the auto-add feature set up, contact your Account Manager.
