Here’s Why Digital Marketing is an In-Demand Career

Looking to expand your course catalog with more in-demand career options for your students? Digital marketing is one such career that is expected to grow exponentially—all thanks to the rapid digitalization around us. 

According to a recent report by Gartner, digital marketing is continuing to shake up marketing strategies and tactics.  In fact, according to LinkedIn, 17,000 remote marketing jobs were posted within the last year across a wide range of industries. With this trend continuing upwards, demand for digital marketing courses is also expected to see an upswing as the candidates try to fulfill the requirements for these high-demand positions. 

Read on to explore why a career in digital marketing is promising for students and can be a great addition to your existing course catalog.  

Digital Marketer Job Description 

A digital marketer is a professional with a 360-degree skill set that cuts across sub-domains of digital marketing such as search engine optimization (SEO), pay-per-click (PPC), social media, email marketing, and more. 

The main job of a digital marketer is to: 

  • Improve brand awareness 
  • Perform market research 
  • Promote products or services 
  • Strategize with other marketing specialists 
  • Generate content that makes marketing campaigns more effective 
  • Build traffic on the company’s website 
  • Get new consumers via paid and organic efforts 
  • Develop product interest among potential buyers 
  • Generate high product visibility among target customers 

Job Outlook for Digital Marketers 

According to the U.S. Bureau of Labor Statistics, the median salary of a digital marketing professional was $141,490 ($68.03 per hour) in 2020. With 316,800 jobs announced for digital marketers in 2020, this profession is projected to have a growth rate of 10% between 2020 and 2030. On average, about 31,100 openings for digital marketing and advertising specialists are expected annually, over the decade. 

Top 10 Industries Hiring Digital Marketers 

According to Zippia, the most common industries that hire digital marketers are: 

  • Fortune 500 
  • Media
  • Retail 
  • Technology 
  • Finance 
  • Manufacturing 
  • Hospitality 
  • Telecommunication 
  • Health Care 
  • Non Profits 

The Need for Digital Marketing Certification 

Companies and recruiters prefer digital marketing specialists with practical knowledge, skills, and experience verified by a certification that is widely accepted across industries. 

Today, the role of a digital marketer is not just limited to running advertising campaigns on Facebook or Instagram. Instead, they have to work in several areas such as SEO, content creation and marketing, digital analytics, social media, email marketing, digital strategy, and more. At the same time, they also need to be familiar with the leading MarTech vendors and industry best practices. 

Our new Certified Digital Marketing Professional and Fundamental courses provide both the breadth and depth of skills your students will need to kickstart their marketing careers.  

Once the course is over, they will be ready to take the Online Marketing Certified Associate (OMCA) certification exam. This certification is an international standard for digital marketing that confirms the skills, education, and experience essential to drive digital marketing initiatives. 

As a result, your students will be able to: 

  • Stand out to companies and customers as having verified digital marketing skills, credentials, and experience 
  • Make 16% to 26% more money than non-certified digital marketing professionals 
  • Work more effectively as a digital marketer, sharing a common language and normally accepted practices across numerous disciplines 

Want to help your students get trained and certified to be job-ready? Learn more about our online digital marketing courses and other training courses for creatives