Marketing Resources

Growing Your MyCAA Business Webinar

During this session, we discussed strategies and ways to strengthen your MyCAA business. Main focus points focused on how to make stronger connections with your military community and resources ed2go can provide to help complete this objective.

Guest Speakers:

Danell Reilly, Program Assistant, Career and Professional Education, Texas A&M University, Corpus Christi
Greg Jenkins, eMentor Program Manager

Topics Included:

• How to connect with the military community
• How to enhance website visibility
• Bridging the gap between certifications and careers
• Effectively market to the military community

The slides used during the presentation can be downloaded here.

Growing Your MyCAA Business from ed2go on Vimeo.

In-Demand Programs for High Demand Careers Webinar

During our session, we discussed how to implement programs for high demand career fields. We touched on the large demand for IT professionals along with business and technology.

Guest Speakers:

Mark O’Connor, Channel Director, Code Institute
Logan Halliwell, Academic Partnerships and Military Programs, Simplilearn

Topics Included:

• New ed2go Career Training Programs from the in-demand fields of Business & IT
• How to help students map out career pathways
• Where to find FREE resources to help promote these programs.

To download a copy of the slides from this session, click here.

You can also view a recording of the presentation below.

In Demand Programs for High Demand Careers Webinar from ed2go on Vimeo.

How to Connect and Work with Your Local Workforce Board

During our session on connecting and working with your local workforce board, we highlighted the support services and staff we have at ed2go to help partners grow this initiative. Central Michigan University shared with attendees how they’ve implemented their own plan and things they’ve learned along the way.

Guest Speakers:

K Schmittler, Central Michigan University
Rhoda Straus, Central Michigan University

Topics Included:

• How to connect with your local workforce board
• ed2go’s support staff to help make and keep these connections
• Central Michigan University’s success and how they’ve connected to their local board

To download a copy of the slides from this session, click here.

You can also view a recording of the presentation below.

Connecting and Working with Your Local Workforce Board from ed2go on Vimeo.

Creating an Engaging Website Webinar

We have everything you need here to start implementing the best practices on website design, placement, and marketing to drive engagement and enrollments from your site.

Guest Speakers:

Rich Blum, ed2go Instructor and Industry Expert
Coleen Farinelli, Corporate and Continuing Education, Palm Beach State College

Topics Included:

• Formatting your site to maximize enrollments
• Content Management System (CMS) Websites
• How to make your site appeal to students

To access the slides for the session, please click here.

7 Best Practices for Creating an Engaging Continuing Education Website

Ready to improve your site and get more enrollments? Download the Website Tool Kit, filled with links to marketing banners, text for program placement, best practices and instructions on working with your IT team.

Creating Engaging Websites Webinar from ed2go on Vimeo.

Social Media Marketing Webinar

Our guest speakers included:

Bill Hengst, Director of Social Media, Cengage
Kristy Carter, Director of Marketing, University of Central Arkansas, Division of Outreach and Community Engagement

This webinar covered:

• The various social channels
• The unique social audiences
• How to create engaging content
• How to implement a social media strategy
• How to plan your efforts in the coming year

Be sure to download the ad banners available on the partner site to help you execute highlighting courses on your social media platforms. ILC Banners, CTP banners, MyCAA banners, teacher professional development

View the presentation below:

Social Media Marketing Webinar from ed2go on Vimeo.

Download a copy of the slides used in today’s presentation here.