New and Updated Career Training Programs: Digital Marketing Titles

We’ve just launched six new Career Training programs and four revised Career Training Programs. These programs are ideal for students who have an interest in online digital marketing. Throughout these programs, students will have access to live workshops and forums. Additionally, these programs meet or exceed the requirements for the industry recognized certification exam, the Online Marketing Certified Professionals (OMCP)®.

ed2go is pleased to announce the launch of six new Career Training programs.

OMCP® Email Marketing and Automation Professional

This program is designed for students with any level of digital marketing experience who want to learn advanced skills in email marketing, marketing automation, and mobile marketing applications. In this program, students will learn how to write emails worth opening, reading, and acting on that won’t be categorized as spam. Students will build email marketing newsletter lists and create their own effective marketing campaigns from start to finish. They will also have the opportunity to develop a conversion optimization framework.
Hours: 150
Cost: $1495
Program SRP: $1795
Availability: Immediate

OMCP® Email Marketing and Automation Professional (Voucher Included)

Students will receive a voucher for the OMCP® certification exam upon enrollment.
Hours: 150
Cost: $1695
Program SRP: $1995
Availability: Immediate

OMCP® Digital Analytics and Conversion Professional (Voucher Included)

This program is for students with all levels of digital marketing experience who want to build or solidify a digital marketing foundation and learn advanced skills in conversion and web analytics. Students enrolled in this program will develop a conversion optimization framework, in addition to segmented web data that will help them to make decisions based on numbers. Students will receive a voucher for the OMCP® certification exam upon enrollment.
Hours: 200
Cost: $1695
Program SRP: $1995
Availability: Immediate

OMCP® Social and Mobile Marketing Professional (Voucher Included)

This program will teach students how to build mobile and social marketing campaigns from start to finish. They will learn when to use the different channels and how to reach people on the go, by marketing to mobile devices. Students enrolled in this program will develop a conversion optimization framework and learn how to conduct an effective keyword research campaign. Students will also learn to optimize for local search opportunities and understand the search display network for paid campaigns. Students will receive a voucher for the OMCP® certification exam upon enrollment.
Hours: 190
Cost: $1695
Program SRP: $1995
Availability: Immediate

OMCP® Search Marketing Professional (Voucher Included)

This program is designed for students with any level of digital marketing experience who want to build or solidify their digital marketing foundation and learn advanced skills in content marketing, mobile marketing, and social media. Students will explore Search Engine Optimization (SEO) strategies and have the opportunity to complete an SEO project from start to finish. This program will help students generate content that consumers are looking for and will introduce them to tools that will help them leverage search engines in their favor. Students will learn how to keep website visitors engaged and compel them to convert. Students will receive a voucher for the OMCP® certification exam upon enrollment.
Hours: 180
Cost: $1695
Program SRP: $1995
Availability: Immediate

OMCP® Paid Search Professional (Voucher Included)

In this program, students will learn the scope of digital marketing in addition to pay per click concepts. This knowledge will help ensure that paid ads will bring an effective return. Students will gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns. They will also learn ways to keep website visitors engaged in the content and compel them to convert. Students will learn how to conduct campaign audits and develop a conversion optimization framework. Students will receive a voucher for the OMCP® certification exam upon enrollment.
Hours: 180
Cost: $1695
Program SRP: $1995
Availability: Immediate

ed2go is pleased to announce the launch of four revised Career Training programs.

OMCP® Social and Mobile Marketing Professional

Formerly: Social Media and Mobile Marketing Professional with OMCP® Prep
This program now has an enhanced curriculum and an expanded outline to align with the most current changes in the OMCP® certification exam. The objectives have been expanded to give students more comprehensive practical application opportunities. The initial access term for this program was increased from 6 months to 9 months. The hours in this program have increased from 160 hours to 190 hours.
Hours: 190
Cost: $1495
Program SRP: $1795
Availability: Immediate

To view changes to the online catalog information for this course, please reference http://www.ed2go.com/career/training-programs/social-media-mobile-marketing-omcp-certification.

OMCP Search Marketing Professional

Formerly: Search Marketing Professional with OMCP® Prep
This program now has an enhanced curriculum and an expanded outline to align with the most current changes in the OMCP® certification exam. The objectives have been expanded to give students more comprehensive practical application opportunities. The initial access term for this program was increased from 6 months to 9 months. The hours in this program have increased from 160 hours to 180 hours.
Hours: 180
Cost: $1495
Program SRP: $1795
Availability: Immediate

To view changes to the online catalog information for this course, please reference http://www.ed2go.com/career/training-programs/search-marketing-omcp-certification.

OMCP® Paid Search Professional

Formerly: Paid Search Professional with OMCP® Prep
This program now has an enhanced curriculum and an expanded outline to align with the most current changes in the OMCP® certification exam. The objectives have been expanded to give students more comprehensive practical application opportunities. The initial access term for this program was increased from 6 months to 9 months. The hours in this program have increased from 135 hours to 180 hours.
Hours: 180
Cost: $1495
Program SRP: $1795
Availability: Immediate

To view changes to the online catalog information for this course, please reference http://www.ed2go.com/career/training-programs/paid-search-omcp-certification.

OMCP® Digital Analytics and Conversion Professional

Formerly: Digital Analytics and Conversion Professional with OMCP® Prep
This program now has an enhanced curriculum and an expanded outline to align with the most current changes in the OMCP® certification exam. The objectives have been expanded to give students more comprehensive practical application opportunities. The initial access term for this program was increased from 6 months to 9 months. The hours in this program have increased from 135 hours to 200 hours.
Hours: 200
Cost: $1495
Program SRP: $1795
Availability: Immediate

To view changes to the online catalog information for this course, please reference http://www.ed2go.com/career/training-programs/digital-analytics-omcp-certification.

These programs are currently available for enrollment. If you have already asked us to add new programs to your catalog, you do not need to do anything. To add these programs to your current listings, go to https://admin.ed2go.com/Admin.aspx?Page=Catalog.

Please contact your Account Manager if you have any questions about these programs.

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