New Career Training Programs: OMCP Certification Training

We are pleased to announce the launch of four new career training programs. These programs are ideal for students who want to learn the ins-and-outs of online search-driven marketing.

Each program leads to the Online Marketing Certified Professional (OMCP®) certification and offers students the opportunity to participate in six to eight workshops each calendar month.

Title: Social Media and Mobile Marketing Professional with OMCP® Certification

In this program, students will gain the skills necessary for a career in the rapidly growing field of social media and mobile marketing. Students will learn the latest trends in YouTube and video marketing and receive specialized training in social media advertising in which they will learn how to turn Facebook, Twitter, Pinterest, and other forms of social media into massive customer communication platforms. Students will learn all of the methods involved in engaging, measuring, and converting online audiences, in addition to discovering the best practices for interacting with the mobile consumer, learning to ask the right questions, and launching mobile campaigns that have direct impact on sales and brand loyalty. Students will be eligible for the Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program.

Hours: 160

Cost: $1495

Program SRP: $1795

Availability: Immediate

 

Title: Search Marketing Professional with OMCP® Certification

In this program, students will become experts on the practices involved in affecting where a website or web page appears in unpaid search engine results. Students will learn how to confidently create a search engine optimization project from start to finish. This includes keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. Students will also learn to create content that supports their SEO efforts and improves website visibility on search engines. This will help them to successfully convert visitors of a website into customers, as they test multiple landing pages to evaluate the success of different search engine strategies. Students will be eligible for the Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program.

Hours: 160

Cost: $1495

Program SRP: $1795

Availability: Immediate

 

Title: Digital Analytics and Conversion Professional with OMCP® Certification 

This program prepares students with the skills necessary for a career in the rapidly growing field of web analytics. Students will gain a working knowledge of data origins and the tools involved in collecting and analyzing data. They will learn how to test multiple landing pages in order to evaluate the amount of time visitors remain on their websites and the number of visitors that are converted into customers. Additionally, students will gain depth and understanding of Key Performance Indicators (KPI’s), Segmentation, and Reporting Methods. Students will be eligible for the Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program.

Hours: 135

Cost: $1498

Program SRP: $1795

Availability: Immediate

 

Title: Paid Search Professional with OMCP® Certification

In this program, students will participate in Pay Per Click (PPC) and Conversion Optimization training. Students will learn the latest trends and tips in Display Advertising and will explore the advertising opportunities of Facebook, YouTube, and other top social media channels. Students will become experts on the best practices, opportunities, and strategies involved in creating effective Pay Per Click (PPC) campaigns. They will also gain an understanding of landing page optimization. Students will be eligible for the Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program.

Hours: 135

Cost: $1495

Program SRP: $1795

Availability: Immediate

 

These programs are currently available for enrollment. If you have already asked us to add new programs to your catalog, you do not need to do anything.

Feel free to contact your Account Manager if you have any questions about these programs.

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