News and Updates

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7 Best Practices for Creating an Engaging Continuing Education Website

7 Best Practices for Creating an Engaging and Usable Continuing Education Website

Websites play an ever-increasing role in the importance of our marketing efforts. Our partners indicate that more emphasis is being placed on digital marketing including website design when it comes to where they are choosing to spend their marketing dollars to promote online offerings. In fact, when we conducted our 2016 partner survey, we found that…

  • 5% spent money designing or redesigning the continuing education section of their website in 2016

Most of our partners are currently using a combination of digital marketing strategies, but 34% of nearly all responders indicated keeping their website up-to-date is a highly effective way of marketing continuing education. Online course catalogs and training websites give students immediate access to purchase and begin working on continuing education options when it fits their schedule increasing the likelihood that they will engage and begin working toward their goals.

When we asked our partners how ed2go can best help them in their efforts to market continuing education, over one-fourth of responders said they could use help optimizing their continuing education website. You asked, and we’re delivering with 7 Best Practices for Creating an Engaging and Usable Continuing Education Website.

  1. Clearly showcase your online course offerings.

You know the importance marketing plays in the success of an initiative, and your continuing education courses are no different. A great way to feature courses is to utilize promotional banners located throughout your institution’s website as well as within your Continuing Education web page. In fact, ed2go has already created various promotional marketing items including banners for your use. You can access these any time by visiting http://partner.ed2go.com/marketing-resources/ctp-website-banners/.

  1. Keep the number of clicks as low as possible.

You want to make it as easy as possible for prospective students to access the information they need by keeping the number of clicks to a minimum. Most web design experts agree that any information a user wants to find on your site should be accessible within three clicks. Many of our most successful partners have easy navigation in the header of their homepage directly to their continuing education website.

  1. Include a detailed value proposition on the front page of your continuing education website.

You want to let prospective students know why they should view continuing education as important by letting them know why it is important to your organization. In one or two sentences near the top of your continuing education website homepage, tell them why you’re investing time and money in providing education and training and how you believe it can help them achieve their goals.

  1. Clearly define the steps you want visitors to take on your continuing education site.

If your goal is to effectively provide education and training, and we know it is, you need to create a clear call to action so visitors to your site will understand exactly what you want them to do. Walk them through the course catalog, how to purchase, how to get started in training programs, and the best ways to be successful in online course offerings.

  1. Keep content concise.

You don’t need to include every single detail you’ve ever learned about a course that you offer in your catalog. Simply let visitors know the key objectives and learning outcomes as well as a little relevant information about instructors if applicable. Keep it brief and relevant so as not to overwhelm visitors with details they don’t need. We have even created a universal template of ed2go content you can use to create a successful online Continuing Education page which you can find here: http://partner.ed2go.com/continuing-education-content/.

  1. Use white space to your advantage.

Simple design is often best. You don’t want to overwhelm visitors with too many pictures, videos, menus, and links crowded around the content they are seeking. According to Time.com the average user is on a webpage for less than 15 seconds. It is your job give them the information they need as quickly as you can. Give text ample room, so readers can absorb it, make a decision about what to do with it, and move on.

  1. Provide social media icons for easy sharing of information.

We live in a world where everything, and we mean everything, is shared with friends online through social media. This includes courses people may be considering or are already pursuing. Give visitors to your site an easy way to share their experiences with friends and create referrals for your organization by including icons for popular social media sites that will allow users to disseminate information.

There you have it – 7 Best Practices for Creating an Engaging and Usable Continuing Education Website!

 

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Three New Career Training Programs: HVACR Technician – NATE Service Core (Voucher Included)

New Career Training Programs

Title: HVACR Technician – NATE Service Core (Voucher Included) 

This program is a comprehensive online HVACR education program encompassing heating, ventilation, air conditioning, and refrigeration.  It is specifically structured to prepare technicians to successfully pass the initial NATE Core Service Exam and to enrich the skills of installers and technicians who are just beginning in the industry. This program will cover the the CORE knowledge areas of HVACR and prepare students to take the NATE Core Certification Exam. This will be the entry point to becoming a certified technician.

Program Code: GES772

Hours: 90

Cost: $1695

Program SRP: $1995

Availability: Immediately

Why should you market this program?

The HVACR Certified Technician is one of the most popular programs in the ed2go catalog. This program is a lower priced version of the popular program and still allows the student to earn the NATE Service Core certification.

Why are we adding this program to the catalog?

We are adding this program to the catalog so that there are more students able to enroll in an HVACR certification due to the lower price point.

Why would a student take this program?

A student would take this program if they are interested in entering the HVACR field quickly and start working. This enables the students to work in the field to later make a more informed decision on the specialty they would like to pursue at a later time.

Conversely, a student could take the HVACR Certified Technician program and decide on and take a specialty up front and then enter their career field and start working.


Title: Dental Office Manager

This program will teach students to master the skills they need for a successful career as a dental assistant and obtain the skills to effectively manage a dentist’s office. This nationally recognized Administrative Dental Assistant Online Certificate Program will teach students the essential skills for managing the business aspects of a dental practice and becoming an administrative dental assistant as well as learn the how to manage a dentist’s office. Students will learn about dental terminology and anatomy, medical records management, accounts receivable and reimbursement management, insurance and patient billing, patient scheduling, procedural and diagnostic coding, and other office responsibilities including arranging staff scheduling and staff meetings.

Program Code: GES176

Hours: 410

Cost: $3595

Program SRP: $3995

Availability: Immediately

Why should you market this program?

You should market this program because of the success of the Medical Office Manager program launched last year. It demonstrates that there is demand for these types of programs in the catalog.

Why are we adding this program to the catalog?

Last year we launched the Medical Office Manager program. Due to the success of that program, we are launching similar programs in the healthcare field. Therefore, we are launching both Optical Manager and Dental Office Manager.

Why would a student take this program?

A student would take this program if they are interested in entering the non-clinical side of dentistry. This program provides the entry-level administrative assistant training as well as Microsoft Word, Excel, and QuickBooks to put them on a path for a team lead position or management.

A student who currently works in a dental office and would like to advance their career into a management position.


Title: Optical Manager

In this online program, you will gain the skills and knowledge to prepare yourself to become an optician and prepare for the American Board of Opticianry (ABO) certification —a certification that’s required by many states. You will learn how to read prescriptions for glasses and contact lenses, become familiar with the equipment opticians use, and gain an understanding of eye anatomy and eye diseases, as well as learn various office responsibilities within an optometrist’s office, including: bookkeeping; tracking inventory and sales; maintaining customer records (including payments and prescriptions). By the time you complete this program, you’ll be fully prepared to begin a career as an optician and have the skills and knowledge to advance as an optical manager in this popular and exciting medical field.

Program Code: GES175

Hours: 410

Cost: $3595

Program SRP: $3995

Availability: Immediately

Why should you market this program?

You should market this program because of the success of the Medical Office Manager program launched last year. It demonstrates that there is demand for these types of programs in the catalog.

Why are we adding this program to the catalog?

Last year we launched the Medical Office Manager program. Due to the success of that program, we are launching similar programs in the healthcare field. Therefore, we are launching both Optical Manager and Dental Office Manager.

Why would a student take this program?

A student would take this program if they would like to enter the non-clinical side of optometry. This provides the entry-level Optician Certification training as well as Microsoft Word, Excel, and QuickBooks to put them on a path for a team lead position or management.

Or, a student who currently works in an optometrist office and would like to advance their career into a management position.


What Partners Need To Do

New Programs: Partners only need to make catalog updates for new Career Training Programs in your Online Administration Center (OAC) if:

  • Your site is set up for ed2go to automatically add new courses/programs to your catalog, AND you do not want to offer the new program, or need to change your retail pricing.
  • Your site is NOT set up for ed2go to automatically add new courses/programs to your catalog, AND you want to add new courses/programs to your catalog.

For assistance with updating your catalog, read this article

Otherwise, no further action is needed on your end in the OAC.

Content or Hours Update: No further action is needed on your end in the OAC. Your catalog already reflects this change.


Please contact your Account Manager if you have any questions about the new program.

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Program Name Update: Coding Fundamentals for Business Professionals

The following update is for partners offering Information Technology courses through ed2go.

The Career Training Program titled, “Coding Fundamentals for Business Professionals” is changing its name to “Professional Certificate in Tech Fundamentals”.

The program name change was made in response to very positive results from market research, which was conducted by our course vendor and completed after ed2go released the program to partners. The decision was not made lightly, however, we are excited with the possibilities of this change. We are confident the new name will resonate more with students and increase their interest to enroll in the course.

The new program title will become effective on July 17, 2017.

Please contact your Account Manager if you have any questions about this update.

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Launch of a New Career Training Program

 

New Career Training Program

Title: Certified Ethical Hacker (Voucher Included) 

This program will teach students to master the hacking technologies, students will need to become one, but an ethical one! The accredited course provides the advanced hacking tools and techniques used by hackers and information security professionals alike to break into an organization. This ethical hacking program puts students in the driver’s seat of a hands-on environment with a systematic process. Students will scan, test, hack and secure their own systems. Students will be taught the five phases of ethical hacking and the ways to approach your target and succeed at breaking in every time! The five phases include Reconnaissance, Gaining Access, Enumeration, Maintaining Access, and covering your tracks.

Program Code: GES338

Hours: 100

Cost: $2495

Program SRP: $2895

Availability: Immediately

Why should you market this program?

You should market this program because security breaches are in the headlines on an almost weekly basis and the frequency and scope of these breaches are increasing. It is easy for students to see demand for this job just by looking at trending topics on social media and in the news.

Why are we adding this program to the catalog?

ed2go is adding this program to our catalog to increase the breadth of cyber security and information technology titles. The Certified Ethical Hacker certification is growing in popularity and recognition.

Why would a student take this program?

I student would take this program if they are specifically interested in penetration testing specialty of cyber security. If a student is already working in this capacity, a CEH certification can yield a increase in compensation.

This program brings learning out a textbook and into the real world with the world-class iLabs which allows students to work in a dedicated virtual network to students to perform their lab exercises and experiment with tools in a safe resettable environment.


What Partners Need To Do

New Programs: Partners only need to make catalog updates for new Career Training Programs in your Online Administration Center (OAC) if:

  • Your site is set up for ed2go to automatically add new courses/programs to your catalog, AND you do not want to offer the new program, or need to change your retail pricing.
  • Your site is NOT set up for ed2go to automatically add new courses/programs to your catalog, AND you want to add new courses/programs to your catalog.

For assistance with updating your catalog, read this article

Otherwise, no further action is needed on your end in the OAC.

Content or Hours Update: No further action is needed on your end in the OAC. Your catalog already reflects this change.


Please contact your Account Manager if you have any questions about the new program.

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Launch of Seven New Career Training Programs

What Partners Need To Do

New Programs: Partners only need to make catalog updates for new Career Training Programs in your Online Administration Center (OAC) if:

  • Your site is set up for ed2go to automatically add new courses/programs to your catalog, AND you do not want to offer the new program, or need to change your retail pricing.
  • Your site is NOT set up for ed2go to automatically add new courses/programs to your catalog, AND you want to add new courses/programs to your catalog.

For assistance with updating your catalog, read this article

Otherwise, no further action is needed on your end in the OAC.

Content or Hours Update: No further action is needed on your end in the OAC. Your catalog already reflects this change.


New Career Training Program

Title: Apache Cassandra Training 

This program will teach students the fundamentals of big data and NoSQL databases, Cassandra and its features, architecture and data model of Cassandra, installation, configuration, and monitoring of Cassandra, Hadoop ecosystem of products around Cassandra. The Apache Cassandra Certification Training program will help add weight to your profile and typically earn more compared to your non-certified peers. As an Apache Cassandra certified professional you can look for career paths such as Senior Software Professional, IT Consultant, Lead Software Professional, and Database Administrator.

Program Code: GES380

Hours: 30

Cost: $295

Program SRP: $395

Availability: 03/31/2017


Title: CCBA Certification Training 

This program will help students learn skills in system development and how to evolve as a business. The CCBA® certification training is ideal for business analysts or professionals aspiring to be business analysts who are keen on taking their skills and expertise to a new level in order to be able to provide optimal solutions for business development. CCBA® is a globally recognized credential offered by IIBA to professionals who pass the CCBA® exam. Based on the BABOK® Guide Version 3, the certification program is a formal recognition of a business analysis practitioner’s expertise. A certification in CCBA® will attest to your expertise and knowledge in the practices and principles of business analysis.

Program Code: GES381

Hours: 35

Cost: $395

Program SRP: $495

Availability: 03/31/2017


Title: Certified in Risk and Information Systems Control (CRISC) 

This program is designed to excel students in tasks such as managing the IT risks, design, implementation, monitoring and maintenance of IS controls. In this program students will learn to demonstrate efficiency in designing, implementing, monitoring and maintaining the IS controls of the enterprise.  Students will acquire the relevant knowledge and skills required to sit the CRISC certification exam.

Program Code: GES382

Hours: 40

Cost: $595

Program SRP: $695

Availability: 03/31/2017


Title: iOS App Developer

This program will teach students to master the necessary skillsets for professional iOS application development by developing seven trending applications during this course. Certified iOS App Developer course helps students become expert in iOS app development by mastering the concepts of iOS along with Swift Programming language. Through this structured course student can learn Swift – a modern powerful and intuitive programming language and have hands-on experience in iOS app development through the app based projects. Students will also learn to upload the app you created to the Apple app store that gives a comprehensive view on the iOS 9 app development.

Program Code: GES384

Hours: 60

Cost: $595

Program SRP: $695

Availability: 03/31/2017


Title: MSP Foundation & Practitioner Certification Training

This program will teach students to create a framework that organizes large, complex programs into manageable, interrelated projects with this Program Management course. In this program students will learn to create a framework that organizes large, complex programs into manageable, interrelated projects with this Program Management course. The MSP® course imparts knowledge of Managing Successful Programmes (MSP®) principles, governance themes, and transformational flows defined in the MSP® framework, a renowned Project Management standard across Europe. The roles and responsibilities of program management explained in this course will advance students ability to engage and meet the business requirements of your clients. The training program is designed to ensure that students pass the MSP exams on their first attempt. With this training, students will be able to demonstrate better program management skills, improved adaptability, and flexibility when working in a volatile, ever-changing program environment.

Program Code: GES385

Hours: 50

Cost: $795

Program SRP: $895

Availability: 03/31/2017


Title: PRINCE2 Foundation and Practitioner Certification Training

This program will teach students how to master the PRINCE2 principles, themes, and processes that will help you ensure success with each of the projects that you handle with this PRINCE2 Foundation and Practitioner program. This PRINCE2 Foundation and Practitioner training course is designed to ensure students pass the PRINCE2 exams on their first try.

Program Code: GES386

Hours: 60

Cost: $695

Program SRP: $795

Availability: 03/31/2017


Title: PRINCE2 Foundation Certification Training

This program will teach students to master the PRINCE2 principles, themes, and processes that will help you ensure success with each of the projects that you handle with this PRINCE2 foundation course. The PRINCE2 Foundation training program is designed to ensure that students pass the PRINCE2 Foundation exam on their first attempt. The training explores the principles, themes, and processes of the PRINCE2 project management methodology.

Program Code: GES387

Hours: 50

Cost: $495

Program SRP: $595

Availability: 03/31/2017


Please contact your Account Manager if you have any questions about the new program.

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Launch of a New Career Training Program

What Partners Need To Do

New Programs: Partners only need to make catalog updates for new Career Training Programs in your Online Administration Center (OAC) if:

  • Your site is set up for ed2go to automatically add new courses/programs to your catalog, AND you do not want to offer the new program, or need to change your retail pricing.
  • Your site is NOT set up for ed2go to automatically add new courses/programs to your catalog, AND you want to add new courses/programs to your catalog.

For assistance with updating your catalog, read this article

Otherwise, no further action is needed on your end in the OAC.

Content or Hours Update: No further action is needed on your end in the OAC. Your catalog already reflects this change.


New Career Training Program

Title: Senior Professional in Human Resources 

This program will teach students the benefits of having an SPHR Certification, functional areas of HR that will be found on the SPHR exam, how to prepare for the SPHR exam, maintain their SPHR certification and how to achieve higher positions. The students will learn about the five functional areas, Business Management and Strategy, Workforce Planning and Employment, Human Resource Development, Compensation and Benefits, Employee and Labor Relations and Risk Management, that will prepare them for the Senior Professional Human Resources (SPHR) exam.

Program Code: GES434

Hours: 120

Cost: $1495

Program SRP: $1795

Availability: Immediately

Why should you market this program?

Human Resources Professional is one of the most popular programs in our catalog and this new program is the pathway for students wanting to advance their career in Human Resources.

The number of Human Resources Managers are expected to experience job growth of 9% and offers a median salary of $104, 440

Why are we adding this program to the catalog?

Human Resources Professional is one of the most popular programs in our catalog and this new program is the pathway for students wanting to advance their career in Human Resources.

Senior Professional in Human Resources is one of the Top 200 certifications employers ask for in job postings across the U.S. according to Burning Glass.

Why would a student take this program?

A student would take this course if they want to advance their career in human resources. A study by Payscale.com stated that people with the certification can have a $20,000 increase in salary, which offers an excellent return on investment for students that take this course.


 

Please contact your Account Manager if you have any questions about the new program.

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PDU Eligible Courses and Required Updates

PDU Eligible Courses

The following courses are PMI approved for PDUs:

  • Introduction to Microsoft Project 2013
  • Introduction to Microsoft Project 2010
  • PMP® Certification Prep I
  • PMP® Certification Prep II
  • Project Management Applications
  • Project Management Fundamentals
  • Understanding the Human Resources Function
  • Total Quality Fundamentals
  • Six Sigma: Total Quality Applications
  • Mastery of Business Fundamentals
  • Purchasing Fundamentals
  • Supply Chain Management Fundamentals
  • Keys to Effective Communication
  • Building Teams That Work
  • Introduction to Business Analysis
  • Introduction to Microsoft Project 2016
  • High Speed Project Management
  • Fundamentals of Supervision and Management
  • Fundamentals of Supervision and Management II
  • Leadership
  • Achieving Success with Difficult People
  • Six Sigma Black Belt
  • Six Sigma Green Belt
  • Lean Mastery
  • Mastering Project Management with Microsoft Project 2010
  • Mastering Project Management with PMP® Prep
  • Microsoft Project 2010
  • Project Management Essentials with CAPM®
  • The Complete Project Manager with CAPM® and PMP® Prep
  • The complete Project Manager with Microsoft Project 2010
  • Management Training
  • Management for IT Professionals
  • PMP Certification Prep Series
  • Project Management Suite

ed2go has ensured the content of the courses and program listed above align with PMI’s Talent Triangle, which requires providers to assign the number of course hours dedicated to Technical Project Management, Leadership, and Strategic and Business Management categories. To learn more about the Talent Triangle click here.


What you need to do

We request that you, our partner, take immediate action to remain in compliance with PMI guidelines:

  • Write out all PMI initializations in full the first time they appear on each page in your course materials and include a registration mark on the term’s first occurence.
    • In all course titles, spell out PMP credential in full: “Project Management Professional (PMP)®”
    • On the same page, spell out, “A Guide to the Project Management Body of Knowledge (PMBOK® Guide)”
  • Remove the PMI R.E.P. logo and the R.E.P. number from any of your marketing materials.
  • Do not issue student certificates of completion with the PMI R.E.P. logo nor the R.E.P. number.

This is important because non-R.E.P. (partners) can license courseware containing PMI Intellectual Property from an existing R.E.P. (ed2go) with a current Derivative Works License on file with the PMI Legal Department. However, the non-R.E.P. (partners) cannot advertise/promote that a particular course offered has been approved, accredited, etc. by an existing (ed2go) or former PMI R.E.P. on their webiste.

 

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One New Course Bundle

New Course Bundle

Title: Nonprofit Management and Grant Writing Suite

Wholesale Price: $227

Suggested Retail Price: $349

Courses Included: 

Introduction to Nonprofit Management

Develop the skills and strategies you need to become an integral part of one of America’s fastest growing service sectors. In this course, a seasoned veteran in the nonprofit management field will show you how to transform your good intentions into a professional plan of action. You’ll understand the unique characteristics of nonprofit organizations while mastering the core knowledge necessary to become an effective leader in the nonprofit arena.

Marketing Your Nonprofit

Discover marketing practices that will help you further the ideals and goals of your nonprofit. In the face of stiff competition, an increase in the number of worthwhile causes, new regulations, more oversight, and fewer funding opportunities, you need to work smarter–not longer. This course, packed with practical strategies that you can put to immediate use, will help you compete more effectively for members, media attention, donors, clients, and volunteers.

Writing Effective Grant Proposals

Learn to prepare grant proposals that get solid results for your favorite organization or charity. Over $200 billion annually is available for worthy causes and most people don’t know how to prepare the application that will deliver needed funding. Avoid the mistakes that get applications for wonderful projects tossed into the wastebasket! Learn how to write professional proposals that actually succeed.

Advanced Grant Proposal Writing

Do you know the best way to present information in a grant proposal? In this course, an experienced grantwriter will show you how to research and write winning proposals that get funded. Learn what to do–and, more importantly what not to do–on every part of your proposal. Gain a full understanding of the criteria funders use to determine whether your grant proposal gets funded or rejected. You’ll become expert at ferreting out corporate, foundation, and government grantmakers, and you’ll know how to tailor your responses to information found in the peer review criteria. You’ll also discover a number of significant finishing touches that can give your project the edge over others. You’ll know the best type of paper to use, which buzzwords to include, which fonts work best, and which types of graphics and formatting techniques will make your proposal more competitive.

Availability: March 7, 2017


What you need to do

Here is what you can expect and how to make changes to meet your organization’s needs:

1. Auto Catalog Update Partners: If your organization is on auto catalog update, our New Online Class and New Bundle will automatically be updated in your catalog. If you would like to remove these new classes/bundles, you may choose to go into your Online Administration Center (OAC) and remove it.  You also have the ability to change the pricing. Keep in mind these are pre-enrollment classes/bundles so you will need to follow the steps in the above section.

2. Non Auto Catalog Update Partners: If your organization is not on auto catalog update, and you would like to add these classes to your catalog, you will need to go into your Online Administration Center (OAC) and manually add them. You also have the ability to change the pricing. Keep in mind these are pre-enrollment classes/bundles so you will need to follow the steps in the above section. 

3. Revised Online Classes: The program descriptions in the online catalog will automatically be adjusted to reflect any changes. This will happen for anyone that is currently offering theses classes.

Questions

Please contact your Account Manager if you have any questions about these online classes.

 

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Launch of a New Career Training Program

New Career Training Program

Title:  Customs Broker 

This program will prepare students to take and pass the Customs Broker License Examination. Students will learn how to read and utilize the numerous reference materials, classify commodities to determine duties, learn compliance and more. Upon passing the exam, students can then apply for their Customs Brokers License through U.S. Customs and Border Protection.  If they are accepted and become a Licensed Customs Broker, they will play a pivotal role in the U.S. trade community.

Program Code: GES753

Hours: 100

Cost: $1595

Program SRP: $1895

Availability: Immediately

Why should you market this program?

According to the Bureau of Labor Statistics, the transportation and material moving occupations group is projected to grow 5 percent from 2014 to 2024, adding 466,800 new jobs. An increased demand for shipping raw materials and finished products over highways, rail lines, and waterways should contribute to employment growth.

Why are we adding this program to the catalog?

We are adding this program because we do not have a lot of programs related to the transportation industry. Freight Broker is one of the most popular programs in the ed2go catalog and so we want to introduce more programs specifically related to the transportation industry.

Why would a student take this program?

This career only requires a high school diploma and passing an exam to become a licensed customs broker which according to Payscale.com has a median salary of $51,915. Students looking to work in the logistics, freight forwarding, importing, supply chain fields in the United States should consider enrolling in this program.


What Partners Need To Do

New Programs: Partners only need to make catalog updates for new Career Training Programs in your Online Administration Center (OAC) if:

  • Your site is set up for ed2go to automatically add new courses/programs to your catalog, AND you do not want to offer the new program, or need to change your retail pricing.
  • Your site is NOT set up for ed2go to automatically add new courses/programs to your catalog, AND you want to add new courses/programs to your catalog.

For assistance with updating your catalog, read this article

Otherwise, no further action is needed on your end in the OAC.

Content or Hours Update: No further action is needed on your end in the OAC. Your catalog already reflects this change.

 

 

Please contact your Account Manager if you have any questions about the new program.

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Updated Career Training Program

ed2go is excited to announce the update of one our popular programs!

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