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7 Best Practices for Creating an Engaging Continuing Education Website

7 Best Practices for Creating an Engaging and Usable Continuing Education Website

Websites play an ever-increasing role in the importance of our marketing efforts. Our partners indicate that more emphasis is being placed on digital marketing including website design when it comes to where they are choosing to spend their marketing dollars to promote online offerings. In fact, when we conducted our 2016 partner survey, we found that…

  • 5% spent money designing or redesigning the continuing education section of their website in 2016

Most of our partners are currently using a combination of digital marketing strategies, but 34% of nearly all responders indicated keeping their website up-to-date is a highly effective way of marketing continuing education. Online course catalogs and training websites give students immediate access to purchase and begin working on continuing education options when it fits their schedule increasing the likelihood that they will engage and begin working toward their goals.

When we asked our partners how ed2go can best help them in their efforts to market continuing education, over one-fourth of responders said they could use help optimizing their continuing education website. You asked, and we’re delivering with 7 Best Practices for Creating an Engaging and Usable Continuing Education Website.

  1. Clearly showcase your online course offerings.

You know the importance marketing plays in the success of an initiative, and your continuing education courses are no different. A great way to feature courses is to utilize promotional banners located throughout your institution’s website as well as within your Continuing Education web page. In fact, ed2go has already created various promotional marketing items including banners for your use. You can access these any time by visiting

  1. Keep the number of clicks as low as possible.

You want to make it as easy as possible for prospective students to access the information they need by keeping the number of clicks to a minimum. Most web design experts agree that any information a user wants to find on your site should be accessible within three clicks. Many of our most successful partners have easy navigation in the header of their homepage directly to their continuing education website.

  1. Include a detailed value proposition on the front page of your continuing education website.

You want to let prospective students know why they should view continuing education as important by letting them know why it is important to your organization. In one or two sentences near the top of your continuing education website homepage, tell them why you’re investing time and money in providing education and training and how you believe it can help them achieve their goals.

  1. Clearly define the steps you want visitors to take on your continuing education site.

If your goal is to effectively provide education and training, and we know it is, you need to create a clear call to action so visitors to your site will understand exactly what you want them to do. Walk them through the course catalog, how to purchase, how to get started in training programs, and the best ways to be successful in online course offerings.

  1. Keep content concise.

You don’t need to include every single detail you’ve ever learned about a course that you offer in your catalog. Simply let visitors know the key objectives and learning outcomes as well as a little relevant information about instructors if applicable. Keep it brief and relevant so as not to overwhelm visitors with details they don’t need. We have even created a universal template of ed2go content you can use to create a successful online Continuing Education page which you can find here:

  1. Use white space to your advantage.

Simple design is often best. You don’t want to overwhelm visitors with too many pictures, videos, menus, and links crowded around the content they are seeking. According to the average user is on a webpage for less than 15 seconds. It is your job give them the information they need as quickly as you can. Give text ample room, so readers can absorb it, make a decision about what to do with it, and move on.

  1. Provide social media icons for easy sharing of information.

We live in a world where everything, and we mean everything, is shared with friends online through social media. This includes courses people may be considering or are already pursuing. Give visitors to your site an easy way to share their experiences with friends and create referrals for your organization by including icons for popular social media sites that will allow users to disseminate information.

There you have it – 7 Best Practices for Creating an Engaging and Usable Continuing Education Website!


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Career Training Scholarships for Veterans and Military Spouses



ed2go has partnered with Texas A&M University–Corpus Christi to support Joining Forces.  Together, through this White House initiative, we will fulfill 100 full-ride scholarships that will help Veterans and military spouses access a wide range of online certificate training programs and instructor-led courses. These programs offer an array of training options, in a variety of career fields. Many programs lead to industry-recognized credentials & certifications including CompTia Healthcare IT Technician, Graphic Design with Photoshop, and Project Management Professional (PMP).

Click here to view the recent PR release.

Click here to view the Joining Forces landing page.

Be sure to connect with your account manager to make sure you are utilizing the military funding options available to you through ed2go Programs.


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Walmart and ed2go Deliver High School Diploma and Career Certificate Opportunities for Associates

ed2go/Cengage Learning has partnered with Walmart to offer accredited high school diplomas and credentialed career certificates through Career Online High School (COHS).

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McDonald’s COHS Graduate Throws Out First Pitch at Congressional Women’s Softball Game


ed2go/Cengage Learning’s Career Online High School (COHS) graduate Jayla Reed had the honor of throwing the first pitch at the 2016 Congressional Women’s Softball Game in Washington, DC.

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Walmart Celebrates Graduate of Career Online High School Program


On May 23, Walmart hosted its first event to celebrate the latest graduate of ed2go/Cengage Learning’s Career Online High School (COHS), Jason Thackston. Jason attended COHS through the Walmart Lifelong Learning program, which enables employees to earn an AdvancED/SACS/NCA/NWAC high school diploma and career certification at no cost.

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ed2go Recognized at Clinton Global Initiative for Workforce Training Efforts in Detroit


Recently, ed2go and Cengage Learning were recognized at the 2016 Clinton Global Initiative America meeting for its Commitment to Action to bring together business, social services and higher education to increase access to education and workforce training in Detroit.  The commitment was recognized onstage by President Clinton.

The ed2go/Cengage Learning Detroit Collective Impact, a collaboration with McDonald’s, Michigan Virtual University, Matrix Human Services and Kinexus, is designed to support the city’s recovery from bankruptcy by re-engaging adults with their education. The program provides access to a career credential and accredited high school diploma via Career Online High School (COHS).  COHS is accredited by AdvancED/SACS, the accreditor for thousands of schools and districts across the country. Approximately 23% of Detroit residents age 25 and over do not have a high school diploma.

“We are truly honored that President Clinton and the CGI America team have recognized our efforts to bring life-changing education opportunities to Detroit residents.  This program and others around the country are a testament to the positive impact education can have on an individual and a community.  We hope to inspire even more creative public-private collaborations that will open access to workforce training programs for people in need,” said Ron Stefanski, Executive Director of Strategic Alliances, Cengage Learning and a Detroit resident.

The COHS program typically takes 12-18 months to complete. The Detroit Collective Impact program launched last year with 20 students and recently graduated its first student, who received her entry-level workforce certificate and high school diploma.  The goal is to graduate 1,350 disconnected older youth and adults.

Partners in the Detroit Collective Impact program include:

  • Matrix Human Services, a Detroit-based nonprofit, social service organization that has been serving the community for 109 years to fight generational poverty.
  • Michigan Virtual University (MVU), one of the largest and leading nationally recognized supplemental virtual school programs in the country.
  • McDonald’s Corporation, which offers COHS to all eligible employees in corporate and franchise-owned restaurants. Detroit franchisee Errol Service is recruiting participants from among the 1,200 Detroit-area associates who qualify.
  • Kinexus, a Michigan non-profit dedicated to creating economic vitality by connecting business, workforce, and community.

COHS was created in 2012 by ed2go/Cengage Learning, and Smart Horizons Career Online Education to provide affordable, career-based online education opportunities for the millions of adults in the United States without high school diplomas.

ed2go/Cengage Learning and Smart Horizons also work with several partners to support commitments through the Clinton Global Initiative. Collectively, the program has reached over 11,000 adults.

If you are interested in offering Career Online High School through your institution, please contact your account manager to learn more.


About Clinton Global Initiative America
Clinton Global Initiative (CGI) America brings together leaders from the business, philanthropic, nonprofit, and government sectors to develop solutions that encourage economic growth, support long-term competitiveness, and increase social mobility in the United States. CGI America’s annual convening is designed to be a working meeting that promotes collaboration. Each CGI America participant makes a Commitment to Action: a new, specific, and measurable plan that supports increased economic growth and opportunity. To date, CGI America participants have made more than 500 commitments, which have improved the lives of nearly 2.4 million people.

For more information on the Detroit Collective Impact, please visit:

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McDonald’s is utilizing ed2go’s Career Online High School to Change Lives and Build Futures


It’s our mission to battle the nation’s dropout crisis by building a program capable of reengaging out-of-school youth and adults back into the educational system. Nearly 40 million adults in the United States don’t have a high school diploma, which means they are locked out of many opportunities in the workplace, further education and overall life advancement. We created Career Online High School to be a part of the solution to this problem. In this program, students not only earn a high school diploma but also a career certification designed to enhance their on-the-job skills and knowledge.

 The success of Career Online High School (COHS) has led to innovative partnerships with corporations like McDonald’s, which offers our COHS program as an employee benefit to all eligible employees, both employed by the company and by franchisees, through its Archways to Opportunity program.

These employees can now complete their high school education online at their own pace and according to their schedules. We know these students work—and we want to keep them working while enabling them to take the next step in their education, which can serve as a springboard for further opportunities. The program gives students the ability to earn their high school diploma around their work schedules, removing what is for many the biggest obstacle to completing school as an adult. We even designed several new certification areas in food services, hospitality, and customer service, to ensure the program really targeted the needs of McDonald’s workers.

Together, we’re transforming the education game for millions of young adults disconnected from work and school, as well as adults seeking better opportunities for themselves and their families. Contact your Account Manager about how you can feature Career Online High School at your institution or learn ways to partner with local corporations to provide this benefit to their employees. 

This amazing story was recently featured on, click here.

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Update for Augusoft Lumens Registration Software Platform Partners
Augusoft Lumens has decided to disable ed2go courses and programs through their system. Like you, we were surprised upon hearing this news, as we’ve always allowed Augusoft Lumens to include our courses and programs – for free. We want you to know that throughout this change, we’re dedicated to delivering the best products to your students and the best support to you.

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Developing Detroit’s Talent through Collective Impact

The job skills gap in Detroit is vividly represented by a staggering 15 percent of the city’s adult population without a high school diploma. This remains one of Detroit’s most pressing challenges.

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Career Online High School Gives Students a Second Chance

College graduates can make more money over the course of their lifetime

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