Webinars/Best Practices

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Growing Your MyCAA Business Webinar

Growing Your MyCAA Business Webinar

During this session, we discussed strategies and ways to strengthen your MyCAA business. Main focus points focused on how to make stronger connections with your military community and resources ed2go can provide to help complete this objective.

Guest Speakers:

Danell Reilly, Program Assistant, Career and Professional Education, Texas A&M University, Corpus Christi
Greg Jenkins, eMentor Program Manager

Topics Included:

  • How to connect with the military community
  • How to enhance website visibility
  • Bridging the gap between certifications and careers
  • Effectively market to the military community

The slides used during the presentation can be downloaded here.

You can also view a copy of the presentation below.

Growing Your MyCAA Business from ed2go on Vimeo.

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In-Demand Programs for High Demand Careers Webinar

In-Demand Programs for High Demand Careers Webinar

During our session, we discussed how to implement programs for high demand career fields. We touched on the large demand for IT professionals along with business and technology.

Guest Speakers:

Mark O’Connor, Channel Director, Code Institute
Logan Halliwell, Academic Partnerships and Military Programs, Simplilearn

Topics Included:

  • New ed2go Career Training Programs from the in-demand fields of Business & IT
  • How to help students map out career pathways
  • Where to find FREE resources to help promote these programs.

To download a copy of the slides from this session, click here.

You can also view a recording of the presentation below.

In Demand Programs for High Demand Careers Webinar from ed2go on Vimeo.

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How to Connect and Work with Your Local Workforce Board Webinar

How to Connect and Work with Your Local Workforce Board

During our session on connecting and working with your local workforce board, we highlighted the support services and staff we have at ed2go to help partners grow this initiative. Central Michigan University shared with attendees how they’ve implemented their own plan and things they’ve learned along the way.

Guest Speakers:

K Schmittler, Central Michigan University
Rhoda Straus, Central Michigan University

Topics Included:

  • How to connect with your local workforce board
  • ed2go’s support staff to help make and keep these connections
  • Central Michigan University’s success and how they’ve connected to their local board

 

To download a copy of the slides from this session, click here.

You can also view a recording of the presentation below.

Connecting and Working with Your Local Workforce Board from ed2go on Vimeo.

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CreatingEngagingWebsite
Website Design options and CMS 101 Webinar

Creating an Engaging Website Webinar

We have everything you need here to start implementing the best practices on website design, placement, and marketing to drive engagement and enrollments from your site.

Guest Speakers:

Rich Blum, ed2go Instructor and Industry Expert
Coleen Farinelli, Corporate and Continuing Education, Palm Beach State College

Topics Included:

  • Formatting your site to maximize enrollments
  • Content Management System (CMS) Websites
  • How to make your site appeal to students

To access the slides for the session, please click here.

7 Best Practices for Creating an Engaging Continuing Education Website

Ready to improve your site and get more enrollments? Download the Website Tool Kit, filled with links to marketing banners, text for program placement, best practices and instructions on working with your IT team.

Creating Engaging Websites Webinar from ed2go on Vimeo.

 

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SocialMediaMarketing
Social Media Marketing 101 Webinar

Social Media Marketing Webinar

Our guest speakers included:

Bill Hengst, Director of Social Media, Cengage
Kristy Carter, Director of Marketing, University of Central Arkansas, Division of Outreach and Community Engagement

This webinar covered:

  • The various social channels
  • The unique social audiences
  • How to create engaging content
  • How to implement a social media strategy
  • How to plan your efforts in the coming year

Be sure to download the ad banners available on the partner site to help you execute highlighting courses on your social media platforms. ILC Banners, CTP banners, MyCAA banners, teacher professional development

View the presentation below:

Social Media Marketing Webinar from ed2go on Vimeo.

Download a copy of the slides used in today’s presentation here.

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Value of Offering CTPs
Value of Offering Career Training Programs Webinar

Value of Offering Career Training Programs

In the below webinar, we discuss the value of adding Career Training Programs to your catalog and the value it can bring your organization and students seeking career training skills.

TOPICS:

  • About Career Training Programs
  • Student Advising and Support Services Included
  • Industry Coverage and Hosted Webpage
  • Why you should add Career Training Programs
  • Partner Success Story — Paul Ragusa, Managing Director of Continuing Education, Bergen Community College

PRESENTATION SLIDES:

Click here to download the PowerPoint slides

VIEW PRESENTATION:

Value of Offering Career Training Programs from ed2go on Vimeo.

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Understanding MyCAA and How to Become an Eligible Provider Webinar

Utilizing the MyCAA Scholarship

In the below webinar, we discuss the MyCAA benefit and how to become an eligible provider for students in this market. Topics include:

TOPICS:

  • What is MyCAA?
  • Current Benefit Amount
  • Student Eligibility
  • Becoming a Provider
  • Partner Success Story — Elaina McReynolds, California State University, Chico Regional & Continuing Education Director of Special Sessions and Extension

PRESENTATION SLIDES: Click here to download the PowerPoint slides

Click Here to Access MyCAA specific web banners, product sheets, catalog ads, flyers, and more.

VIEW PRESENTATION:

MyCAA Webinar Recording from ed2go on Vimeo.

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Reach Teacher Professional Development Market Webinar

Teacher Professional Development Strategy

In the below webinar, we discuss how to implement a teacher professional development strategy and how to reach your target audiences. Topics include:

TOPICS:

  • Audiences and how to reach your audience
  • Courses offered
  • Difference between re-certification and CEUs
  • Marketing support and collateral

PRESENTATION SLIDES: Click here to download the PowerPoint slides

Increase Teacher Professional Development awareness and enrollments utilizing these marketing collateral templates. Click Here.

VIEW PRESENTATION:

Teacher Professional Development Webinar from ed2go on Vimeo.

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Utilizing the Marketing Resources on the Partner Website Webinar

Utilizing the Marketing Resources on the Partner Website

In the below webinar, we walk you through our ed2go Partner Marketing Website. We built this site and continually update it as a resource for you to promote the ed2go course and programs. It features, marketing collateral, news, training, support, and more.  You’ll have free access to wide range of templates for catalog ads, website banner ads, product flyers, emails, social media posts, best practices, and recorded training’s on CE operations and enrollment strategies. The best part is that most of the files are built as editable pdfs so that you can put in your contact information.

Utilize the navigation bar on the left to find what you are looking for. Be sure to bookmark this site for fast and easy reference.

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Design Your Website to Get More Enrollments Webinar

Is Your Continuing Education Website Set-up to Maximize Enrollments?

In the below webinar, we talk about some simple best practices of web design. Our goal with this webinar is to help your organization’s website get set-up to maximize enrollments for your continuing education courses and programs.

TOPICS:

  • Importance of a User Friendly Website
  • Easy Navigation Suggestions
  • What Should Your Continuing Education Web Page Include
  • Working with IT to Make Website Changes

PRESENTATION SLIDES:

Click here to download the PowerPoint slides

VIEW PRESENTATION:

August 2016 Website Webinar from ed2go on Vimeo.

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